The CRM for real estate teams
Leads from every source land in one place, reach the right agent in seconds, and get followed up until closing. Texting, calling, email, automations and your pipeline, in one calm workspace.
Card required. Nothing is charged until your trial ends, and you can cancel before then.
New-lead alerts on every phone, fair rotation across your team, and a first reply that goes out on its own.
Texts, email, calls, voicemail and website chat in one shared inbox, on the lead's timeline.
Automations and nurture campaigns that send in each lead's own time zone. Campaigns can stop the moment a lead replies.
What it does
From the first inquiry to the closing table and the anniversary text a year later.
Speed to lead
Leads arrive from your website, portals, ads and chat, and the right agent hears about it right away.
Unified inbox
Every conversation with a lead sits on one thread, even the emails you send from Gmail or Outlook, so whoever picks it up knows exactly where things stand.
Automations and nurture
Start from a new lead, a stage change, a missed call, a booking, a quiet lead or a date, then text, email, assign, tag, create tasks and branch with if/else.
Nurture campaigns are on Pro and up.
AI assist
Powered by Anthropic's Claude, ControlLaunchPad sums up a lead before you call and drafts what to say. AI is included on every plan, with credits for each seat every month. You always review before anything is sent.
Lead briefs, reply ideas, inbox labels, the morning briefing and call wrap-ups use no credits, within fair use. AI reports, the automation builder and extra credits are on Pro and up. Coming soon: the AI Lead Assistant, which answers new leads for you.
Pipeline and deals
Drag deals across stages you define, keep values and close dates current, and see the month ahead.
Starter has one pipeline; Pro and up add more.
Calling
Every call button dials the same way, and every call lands on the lead's timeline with notes and an outcome.
Voicemail drop and call recording are on Pro and up.
Booking and calendars
Share a booking page or put it on your site. Times come from each agent's own hours, in their own time zone.
Closings
When a deal goes under contract, a closing tracker starts with the key dates and checklist for your side of the deal.
Reports and goals
A dashboard for the day, reports for the month, and goals each agent can see.
The custom report builder is on Pro and up.
On your phone
Add ControlLaunchPad to your home screen from the browser, with no app store needed, and get push alerts for new leads, replies, tasks and appointments.
Compliance
Opt-outs are honored everywhere, texts wait until carriers approve your registration, and registering your texting numbers with US carriers happens inside the app.
Integrations
Bring leads in from where they start, and send events out to the rest of your stack.
Names belong to their owners and are listed to say what ControlLaunchPad connects with. The REST API and event webhooks are on Pro and up.
Import a CSV export from your current CRM, with ready-made column matching for Follow Up Boss, HubSpot, Pipedrive and GoHighLevel. Check it with a dry run first, and undo the leads an import added within 24 hours.
Security
Every page and API call uses HTTPS.
Mailbox passwords and tokens, connected-account keys, calendar tokens and two-step secrets are encrypted with AES-256-GCM.
Authenticator-app codes with recovery codes, and owners can require them for the whole team.
Who changed what and when, on Business and up.
Built-in roles on every plan, custom roles on Business and up.
Repeated sign-in attempts are slowed and locked out, and you can see and sign out your devices.
Pricing
Monthly, or yearly with 2 months free. AI credits are included for every seat.
For a solo agent or a small team getting organized.
$39per seat / month
Or $32.50 a month per seat, billed yearly
30 AI credits per seat / month
For growing teams that want more room to work.
$69per seat / month
Or $57.50 a month per seat, billed yearly
400 AI credits per seat / month
For brokerages with many teams and custom roles.
$99per seat / month
Or $82.50 a month per seat, billed yearly
800 AI credits per seat / month
Unlimited seats, leads, pipelines, automations, forms and booking pages, with pricing and terms built around your organization.
Questions
Something else? Email us.
Real estate agents, teams and brokerages who want leads answered fast and followed up properly, from a solo agent on Starter to brokerages with many teams on Business and Enterprise.
Starter, Pro and Business start with a 14-day free trial. We ask for a card and place a temporary hold to check it, released right away. You're charged when the trial ends unless you cancel before then, and we email you 3 days before.
Yes. Export a CSV from your current CRM and import it with column matching for Follow Up Boss, HubSpot, Pipedrive and GoHighLevel, or map any CSV yourself. You can run a dry run first and undo the leads an import added within 24 hours.
Yes. Link your own phone account in a few minutes, pick a number for each agent, and register your business with US carriers (10DLC) from ControlLaunchPad. Your phone account bills you directly for numbers, texts and calls, at its own rates; we don't add anything on top. Calls work as soon as your business is approved, and texts go out once carriers approve your campaign. Until it's linked, practice mode lets you try everything without sending.
No. Link it and keep it: use the business registration and the approved campaign already in your phone account, and bring in their numbers. There are no new registration fees and no new wait: with an approved campaign, texting can be live the same day.
Yes. Each teammate connects their own mailbox in My account: Gmail or Google Workspace with an app password, Outlook.com or Microsoft 365 by signing in with Microsoft, or domain email from hosts like Zoho, GoDaddy and Titan. The emails you write, and campaign and automation emails to your leads, go out from it and land in your Sent folder. Emails with your leads show up on their timeline within about 2 minutes, and nothing else in your mailbox is stored.
Yes. Install ControlLaunchPad from your phone's browser to your home screen, on iPhone or Android, and turn on push alerts for new leads, replies, tasks and appointments.
You pay for each active teammate in your workspace. Starter includes 3 seats and Pro 10, and you can add a few extra seats at the same price (up to 2 on Starter and 4 on Pro) before you need to upgrade. Business and Enterprise have unlimited seats. See pricing for everything in each plan.
Yes, on every plan. Each seat gets AI credits every month (30 on Starter, 400 on Pro and 800 on Business) for drafts, AI reports and automation drafts, and lead briefs, reply ideas, inbox labels, the morning briefing and call wrap-ups use no credits. AI reports, the automation builder and extra credits are on Pro and up. The AI Lead Assistant, which will answer new leads for you, is coming soon. Your data is never sold or used to train AI. See pricing for the details.
It's coming soon. It will answer new leads from your lead sources, forms, website chat, and new texts and missed calls within a minute (texts and emails 8 AM to 8 PM their time, website chat any time). It will introduce itself as your team's AI assistant, ask your questions, save the answers on the lead, and hand the lead to its owner with a task to call. We'll share which plans include it when it launches.
Yes, from Billing. Your workspace stays open until the end of the period you've paid for. See the Refund and cancellation policy.
You do. Leads, conversations and deals in your workspace are yours, you can export leads and deals to CSV at any time, and we never sell them. See our Privacy Policy.
Set up your workspace, import your leads, and connect your email and number in an afternoon.
Questions first? Email support@controllaunchpad.com.